fastcompany.com - Vans collection aims to spotlight African surfing and culture
The brand famous for its checkerboard designs has launched a capsule of shoes and apparel with pro surfer Mikey February’s Juju Surf Club nonprofit.
Bruce Brown’s 1966 classic, The Endless Summer, is perhaps the most iconic surf film of all-time, and is widely credited with turning South Africa’s Cape St. Francis into a global surf mecca. The film also gave many Westerners their first glimpse of wave riding in places like Ghana and Senegal. But since then, African surfing has been traditionally portrayed in surf media much the same way—as a destination for (mostly white) Western surfers to visit, and not a distinct culture of its own.